|
|
|
|
|
|
|
|
|
|
|
|
|
|
Academic Contents
|
|
|
|
Program Contents
|
Multi-Area Approach to Key Business Issues
| 1st STAGE |
2nd STAGE |
3rd STAGE |
| Management Challenges to Create the Company's Future |
General Managers' tools |
Management in a globalized environment |
| Location in the environment. |
Marketing tools
Quality
Technology |
Strategic Keys
Executives' Agenda
|
| Global Vision. |
Working Systems
Teamwork
Network Organizations |
Leadership
Entrepreneurship
|
| Introduction to Program's Topics. |
Accounting Policies
Financial Tools
|
Operations Strategy
Value Creation Strategies
Competitive Strategy |
| |
Costs and Control
Control Systems
Strategic Control. |
Social Responsibilities - Businessmen's Role in Society |
| |
|
Negotiation | | |
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|