IAE's Logo Milestones

1978		IAE's inception.
1979		IAE creates its first logo -three roses on a silver background and above an anchor on the lower section, inspired by the Buenos Aires City coat-of-arms. The three roses heralded the ripe fruits of wisdom, while the anchor was meant to symbolize serenity and confidence.
1989		El IAE becomes an academic unit of Universidad Austral. To mark this significant step, its logo is replaced by a more colorful design, with new symbols to evoke rhythm, strength and light -waves symbolizing the River Plate's cadence, a caravel as a reminder of geographical discoveries, and the sun, embodying our region's core search for light and welfare for all.
1995		The IAE acronym becomes a name in itself, and "Institute for Higher Business Education" is replaced by "Business and Management School".
2007		IAE introduces its new logo, preserving its old values and, at the same time, reflecting its modern and international nature.

New symbol breakdown

Designer: Carlos Varau
Consultant: Cicmas Strategy Group

	The geometric shapes that contain the logo support structure and rationality connotations, in a more modern and lighter fashion.
The coat-of-arms ceases to be the dominating component to become one of the traits that build up a leaner, more updated set of images.		By reducing the coat-of-arms' size and inserting it in a more muted-colored box, the entire set becomes less polichromatic and acquires greater sobriety.
	The empty space surrounding inner font elements adds to the logo's overall leanness and introduces serenity and confidence connotations.
Enlarged fonts and smaller icons enhance IAE's new logo's rationality and sobriety effects. These elements also provide a greater balance beween the relevance of IAE and Universidad Austral.	The term Business School highlights IAE's international scope.	The ondulating line that crosses IAE's fonts emphasizes the notions of leanness and modernity, adding some movement to the entire set. It also contributes to strengthen IAE's brand, serving as a symbol that may be used independently in the future.