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Strategic Branding
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Page Content
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| Length |
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4 days |
| Language |
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Español |
| Dates |
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| 03/07/2012 |
July: 3,4,10,11 |
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| Contact |
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Natalia Mori | nmori@iae.edu.ar | +54 (230) 448-1162 |
| Faculty |
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Silva, Javier [Director]
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| Price |
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| | Objetives | - This module focuses on how brands are built and developed today. Branding is a key marketing tool –yet, it is increasingly harder to find powerful brands for both consumer and service companies.
Brands may become competitive advantages and valuable assets, for, when managed properly, they boost consumer loyalty, channel advantages and pricing drivers.
To respond to growing market complexities, competition and result-oriented pressures, overall development plans require overall commitment across the entire organization.
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| Contents | - What are brands for?
- Brand-oriented market research
- Branding models
- Brand portfolio management
- Brand development
- Branding strategies
- Brands and organizations
- Emotional ties and brand experience
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