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Marketing Innovation
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Page Content
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| Length |
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4 days |
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| Dates |
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| Contact |
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Natalia Mori | nmori@iae.edu.ar | +54 (230) 448-1162 |
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| Price |
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$5000
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| Contents | - What is “Marketing Innovation” ?
- Marketing Innovation variables
- Creative processes applied to marketing management
- Marketing Input – Active exploration
- Driving innovation among marketing managers and marketing teams
- Consumer behavior triggered by product innovation
- Branding models and value perception in marketing innovation management
- Capturing value and pricing models in marketing innovation
- Marketing organization innovation
- Performance measurements for marketing innovation
- Marketing innovation launching
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