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Academic Contents
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Page Content Program Contents
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Multi-Area Approach to Key Business Issues
| 1st STAGE |
2nd STAGE |
3rd STAGE |
| Management Challenges to Create the Company's Future |
General Managers' tools |
Management in a globalized environment |
| Location in the environment. |
Marketing tools
Quality
Technology |
Strategic Keys
Executives' Agenda
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| Global Vision. |
Working Systems
Teamwork
Network Organizations |
Leadership
Entrepreneurship
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| Introduction to Program's Topics. |
Accounting Policies
Financial Tools
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Operations Strategy
Value Creation Strategies
Competitive Strategy |
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Costs and Control
Control Systems
Strategic Control. |
Social Responsibilities - Businessmen's Role in Society |
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Negotiation | | |
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